Announcements
Fidlock USA is excited to announce Mateo Marasas as our Business, Technology, and Development Associate. Mateo joined the team earlier this year and has quickly become a driving force behind the systems, technology, and behaviors shaping our inside sales and customer support operations.
CHICAGO, IL – Today, the United Food and Commercial Workers (UFCW), the Retail, Wholesale and Department Store Union (RWDSU), and REI Co-op announced progress on several key topics, including an agreement to establish a national bargaining structure to inform store-level collective bargaining agreements for the 11 u
Longmont, CO August 1, 2025 - REEB Cycles and Industry Nine are offering limited edition Bronze Project builds available on the award winning SST and STEEZL models for the month of August only.
Waterloo, WI – Starting in October 2025, nearly every aluminum bicycle frame from Trek, Electra, and Diamant will be made with aluminum that is sourced from facilities powered by renewable energy, incorporates recycled material, or both.
SHENZHEN, China, July 29, 2025 /PRNewswire/ -- As a global leader in folding bicycles, DAHON has always been driven by innovation. Following strong industry recognition after over a year of global exhibitions and media promotion, DAHON officially announces the renaming of its "D-VELO" technology to DAHON-V.
Newly unified entity strengthens commitment to iconic cycling brands in the U.S. market
Chapel Hill, NC — 7/24/2025 – Biketube Brand, a trusted provider of premium TPU and Butyl inner tubes for cyclists, is excited to announce the launch of its brand-new B2B website.
PARK CITY, Utah — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, is welcoming local Utah retailer Level Nine Sports to its family of brands.
Chicago, IL – The National Bicycle Dealers Association (NBDA) is thrilled to announce the first Women in the Bicycle Industry (WIBI) In-Person Gathering, taking place Saturday, September 20, 2025, in Chicago, IL.
We are thrilled to announce that Terry Duran has joined Fidlock USA as our new National Sales Manager. With more than 20 years of experience in the cycling and outdoor industries, Terry brings a deep understanding of strategic sales leadership, market development, and team building.
Morgan Hill, CA - July 28th, 2025 – The 2025 Outride Research Summit will bring together educators, non-profits, researchers, and the public to explore the vital role of cycling in supporting our social, emotional, and cognitive health and the programs that put this work into action.
PeopleForBikes tracked more than 800 bills nationwide, making 2025 the busiest year for bike-related legislation in history.
Association to Host VIP Industry Event and Expo Presence, Setting Foundation for 2026 NBDA Retailer Summit Canada
Trey Richardson, a self-proclaimed ‘Industry Rat’ is a familiar face to many on the retail, supply, media, and non-profit sides of the Bicycle Industry.
Mühltal, 11.07.2025: Riese & Müller is now offering special textile repair kits as a sustainable repair solution for covers, seats and bags.
Reid Bikes are thrilled to announce our return to the Canadian market in 2026, and we couldn't be more excited to do so through an exclusive distribution partnership with A1 Sport.
6,000+ people are expected to ride STP 2025 on July 12-13.
Largest number of riders since 2019 attributed to influencer marketing, community partnerships, and 5-Pack coupon code registrations.
KALAMAZOO, Mich. – Open Roads Bike Program will officially begin operations at its new home, 914 E. Vine Street, with a grand opening on Thursday, July 17.
Memphis, TN – July 1, 2025 – Victory Bicycle Studio is proud to announce its new role as the exclusive U.S. online retailer for Lee Cougan Bicycles, marking the brand's exciting return to the American market.
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